You’re ready to start selling CBD on your website, yes? That's great! But there are a few things you should know before you fill your shelves. Our goal is to help you be prepared and stay safe from any scam or scrutiny.

Here are some of the most common occurrences happening in the CBD market.

What you need to know about selling CBD in your smoke shop

To start, many companies have been exposed for being untruthful about the contents of their products. Others have faced trouble with the FDC for improperly marketing CBD for certain ailments.

Be sure to do your research on the CBD company making the products. Also, be familiar and comfortable with where you are getting your inventory. If you are purchasing CBD from a manufacturer, ask yourself this: Do you trust their knowledge and integrity? Consider your sources to not only protect your business but also to protect the wellbeing of your customers.

Purposely mislabeled products

Some brands mislabel their CBD oils, tinctures, and edible products claiming that they contain higher levels of CBD than what is tested, if any at all. The FDC is now testing the contents of major brands and they have found that it has become a trend for retailers to sell products with very little to no CBD whatsoever.

Misleading health claims

Another trend among CBD brands is to market their products to be a cure or treatment for specific ailments. If you read our last blog post on the Common Misconceptions about CBD and Marijuana, you’ll see that people have encouraged the belief that CBD is a cure-all for numerous health issues. There is still not enough research or data available to supports these claims.

Again, you do not want to jeopardize your customers’ well-being for a quick profit. The best way for you to protect yourself and your clientele is to refrain from using unsupported claims to market CBD products in your store. 

What are the risks of improperly marketing CBD in your smoke shop?

Still not convinced? Well, here is what’s at stake.

Your business

In recent years, the FDC has tested the contents of CBD products. A list is being compiled of companies and brands that have violated health laws and regulations. Warnings have been issued and are available to the public. 

Now why that may sound like an easy charge given that they offer you a chance to correct yourself, but this list is open to the public. Your company will be at the risk of losing partners and business opportunities due to a loss of trust.

Your customers

Your clientele depends on you to be a trusted advisor who has their needs and best interest in mind. They are the reason you keep your doors open and you would not thrive without them. For consumers who are searching for ways to cope with their pain or chronic illness, you want to be mindful of how you sell and be as transparent as possible. You should take every precaution to make sure your products are safe and being sold with integrity.

What else can you do to protect your business and customers?

Stay informed. Do your research. Stay ethical.

Make sure you check the FDC’s Website for current information on laws and regulations regarding CBD and its changing laws from state to state.