Meet Windship Trading

An affable partner to leading vendors of the smoke shop industry.

We cater to the ever-evolving needs of retail smoke shops, dispensaries, and sub-distributors worldwide. With our seasoned sales staff and passionate advisors, we aim to navigate the road of success in B2B wholesale purchasing.

Our culture is laid-back, but we know when it's time to get down to business. People who work with us know that we are relatable, fun, and playful without compromising commitment or credibility. We are also straight-shooters who remain humble and open-minded, knowing how far we've come with bright eyes towards the future.

What We Do

We help smoke shops and dispensaries grow.

Windship appreciates the benefit of having access to the best and most essential tools in the smoke shop world. However, we also know it's hard to find one reliable supplier that can provide everything needed to succeed and to do so consistently.

Our focus is on becoming the most reliable source for smoke shops to purchase products regularly. We value the meaningful partnerships we have cultivated over the years with our vendors and industry partners. As our sector endlessly evolves, we will also continue to recalibrate our compass and set the pace for what's to come.

The Origin Story

Windship's story dates all the way back to the Nineties, and it's been a wild ride.

The tale of Windship begins years before its inception. It starts with a van, some hand pipes, and a young man with a sense of adventure in the 1990s—founder Nathan Todd. After years of negotiating the smoke shop industry by selling pipes at music festivals and counterculture events, Windship Trading opened for business in central Texas in 2010. For over ten years, we have provided customer-centric solutions and services to thousands of smoke shop retailers, sub-distributors, e-commerce companies, and legal cannabis dispensaries.

After partnering with Bob Ritchot (BOB Headquarters) of Canada, Nathan and Bob created Humble & Fume, Inc in 2017. Since then, we've experienced rapid growth beyond the central Texas headquarters. Windship Trading currently has distribution operations and flagship offices across the United States in St. Petersburg, Denver, Las Vegas, Los Angeles, and San Marcos.

As of June 2021, Humble & Fume is now a publicly-traded company on the Canadian Stock Exchange (CSE).

What We Offer

Windship's unique product portfolio is curated just for smoke shops and dispensaries.

We offer a wide selection of the latest name-brand vaporizers, glass, pipes, grinders, rolling papers, apparel, novelty items, and much more at competitive wholesale pricing suitable for brick and mortars, online retailers, and sub-distributors.

Windship also creates and develops in-house brands, such as Piranha and Elevate Accessories, with more new products in the pipeline. Our existing brands have become staples in a network of 5,000+ shops.

Join our Community

We'll help you grow your business.

As we progress toward legalization with a booming industry, it can be hard to keep up with the who's who and the new tech. Whether you're brand new to the smoke shop world or you've been with us for this wild ride all along, Windship will serve as your go-to guide.

With years of experience and expertise, we navigate our customers through the weeds of B2C. They turn to us with confidence as their compass keeping true north and pointing them in the right direction. We hope you'll join our great adventure, too.

Wholesale Inquiries
Unites States & International
Apply for a wholesale account.

Apply for a wholesale account through Humble and Fume, Inc.

+HMBL Investing (CAN)
Investor Relations:
Call Us: (778)-400-7894

Sales, Marketing, & Purchasing
Existing Sales:
New Accounts:

General Inquiries
Call Us: (888) 380-2324